Slovak Retail Summit 2017 - Conference program

CONFERENCE PROGRAM

 
SLOVAK RETAIL SUMMIT 2017

"You could not step twice into the same river"

Heraclitus of Ephesus around 500 BC
 

24.4.2017    

14:00 - 16:30 Speed-dating - F2F meeting                                                                                          
17:00 - 21:00 Networking of the conference participants

25.4.2017

7:30 - 8:45 REGISTATION OF THE PARTICIPANTS
Compere: Roman Bomboš
9:00 - 9:30 Trends in trade                                          
The trade has always been the same yet different. It is always the same act of exchanging goods for money but each time it concerns different goods and this has been changing for more than 2,700 years. The trade is in constant motion. Things and phenomena within the trade operate in mutual relations. Therefore, it is important to monitor the "flow of the river" so we are always ready when we step in it.
 
  • ZOCR SR (opening ceremony)
  • MH SR,
  • MPa RV SR (speeches)
9:30 - 11:00 DISCUSSION FORUM - Unity and the struggle of opposites                                                                                                    
Compere: Slavomír Jurko

Dialectical Law of Unity and the Struggle of Opposites is the essence of any phenomenon and process. It’s the source of movement and development. When the contradictions of opposites are big, it is time to make a change to open up the inner harmony and settlement of the unity. The time has come to look for change and harmony in many areas common to all market participants.
 
  • EU-wide legislation against unfair commercial practices
  • Act on waste
  • Employee luncheon vouchers
11:00 - 11:45 INTERMISSION
11:45 - 13:30 OPINIONS AND DISCUSSION "A":  How to approach a customer in the digital age. The data isn’t interesting but the results are.

Do you have large amounts of data? This doesn’t necessarily mean that you know how to use it effectively. How to get specific information and results from data, possibly immediately and in comprehensive reviews? How do we approach a customer in the digital age? It is important to be able to offer them the correct information depending on what stage of purchase process they are in. The phenomenon of "a mobile customer" opens up increasingly new horizons in the shopping process for traders and suppliers as well as consumers. A prerequisite for the efficient use of Omnichannel Retailing, as a tool to increase customer satisfaction, is the constant contact with them, which can be transformed to increase competitiveness and improve business results.

13:30 - 14:30 BUSINESS LUNCH
13:30 - 14:15 PRESS CONFERENCE
14:30 - 16:00 OPINIONS AND DISCUSSION "B": Brand building and customer loyalty is the way to get ahead in the market

Brand building, a strong brand and loyal customers are the foundation stones that move the retail world.
To be good and still improving that is the necessary condition for success. What strategy to choose, how to distinguish and achieve success. It includes the following, courage in experimentation, market analysis and intelligence, joining the wave of consumer interest, the ability to fill gaps in the market, sincere co-operation, proper placement of stores, product news, professional staff, nice atmosphere, right price, the company's correct perception of the product, and much more is related to the alchemy of success.
What about loyalty? Are you out of breath in the price war on the battlefield of customer loyalty? Are offers on products the right way to gain their loyalty, or more likely the road to hell? What is currently working and positively effecting gaining and maintaining consumer loyalty? What about the funds invested in loyalty, could they be used more efficiently? Or is everything totally different?

16:15 - 17:15 OPINIONS AND DISCUSSION "C": Is it the end for shop assistants?                                   
Will shop assistants disappear from the shops in the near future and be replaced by machines and everything will be automated? If not, then what should the future salesman look like? What skills should they have and what do customers think about all that? Researches show the need for experts in the field of commodity knowledge, coping skills in the use of new technologies and recently also a strong demand for generally scarce matter, i.e. the loss of personal contact, among others, with shop assistants and also their ability to communicate on a professional topic. Where can we find this kind of assistant? Do we all need to start doing something about it?
18:00 - 23:00 GALA
  • 18:00 - 19:00 Banquet
  • 19:15 - 21:15 Social program
  • 21:15 - 23:00 Banquet and informal sit-down
 
RETAIL HEAVEN STARS
SWe are cordially inviting you to the XXI annual conference Gala
Slovak Retail Summit 2017
25.4.2017 at. 19.00
With distinctive charm the following comperes
Slavomír Jurko

will present you with the Retail Heaven Stars for 2016

  • MasterCard Merchant of 2016 – 4th year
  • Mercury's order for 2016- 11th year
  • Mercury’s Muse for 2016- 7th year

26.4.2017

9:00 - 10:45 OPINIONS AND DISCUSSION "D":  The point of sale should be sexy
Retail space is not just a number in square metres. It is an important place of entry into the subconscious of shoppers. A place where we can act in various forms on the customer at that time and support the amount of impulse purchases. It is also an appropriate place for long-term and systematic communication, which aims to influence the development of consumer behaviour. It is a place suitable for the development of co-operation between business and supplier, to achieve common economic and communication results. What is the development like in this field and what is the most popular?
9:00 - 10:45 OPINIONS AND DISCUSSION "E": Engagement of consumers, is it a threat or an opportunity?
In the media we can see several controversies that concern all market participants. What is the relevance of consumer testing? What is the basis for shopping price comparison? Do we care enough about what method has been used to collect information and data processing methodology in the surveys? The answers to these and other questions are important, so that we can understand the numbers and their message properly. At the time of the former regime, people used to say that an engaged fool is more dangerous than a classy enemy. Is it important for the business community to invest in consumer education and interact with them? Do we know how to prevent crisis situations? How does the business and its suppliers manage to educate citizens and highlight the key themes from different areas? Do entrepreneurs have any experience and results with this? Is this the right way for the future?
10:45 - 11:30 COFFEE AND REFRESHMENTS BREAK

11:30 - 13:30 OPINIONS AND DISCUSSION "F": Prospective forms of business in trade

Franchising as a system of marketing has been increasingly considered as a better perspective form of business in the recent years. Statistics say that the success of franchise formats in Europe is estimated to be at around 80 percent and it is valued as a strong factor of employment. What are the reasons for the high success rate of business when using this form of co-operation or the use of certain elements of franchising? Does this business system have any disadvantages? If so, which?

11:30 - 13:30 OPINIONS AND DISCUSSION "H": World of trade in the near future

Thanks to information technologies there are new companies that change the trends in trade. Is there going to be a significant decentralisation and anonymous global market in the near future? What options will information technology offer to traditional retailers? The other sectors linked to trade keep pace with these new realities. Augmented reality in logistics becomes a reality, production is shifting to personalised positions. What about customers? Will they be able to cope with this pace?

13:30 BUSINESS LUNCH
The conference will be translated simultaneously into English